How Does Video Content Contribute to SEO Efforts for Content Strategists?

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    How Does Video Content Contribute to SEO Efforts for Content Strategists?

    In the digital age, video content has become a pivotal SEO tool for many professionals. We've gathered insights from a Founder and an SEO Consultant, among others, on how they've used video to boost their SEO efforts. From leveraging YouTube for increased traffic to dominating search with video transcriptions, discover the varied strategies that have led to noteworthy results in our roundup of four expert answers.

    • Leverage YouTube for Increased Traffic
    • Embed Videos to Improve Dwell Time
    • Produce Targeted Videos for Audience Queries
    • Dominate Search with Video Transcriptions

    Leverage YouTube for Increased Traffic

    It's the #1 thing that most people are not doing, but should be.

    Most people forget that YouTube is a huge search engine. Posting video content on that platform alongside a website can effectively multiply traffic and work together to create more 'helpful' content (what Google wants, right?).

    We've used this strategy for numerous clients and have seen huge traffic, huge engagement, and sales skyrocket.

    The video can also be chopped up and used across ads, landing pages, blog posts to increase dwell time, socials, and so much more.

    Casey Jones
    Casey JonesFounder, Head of Marketing, CJ&CO

    Embed Videos to Improve Dwell Time

    I've embedded video content on website pages and blog posts to increase dwell time, which is a positive signal to search engines indicating valuable content. By embedding relevant, high-quality videos, users spend more time on the site, which can improve the page's search engine rankings. Additionally, optimizing video titles, descriptions, and tags with targeted keywords helps the videos get indexed and rank in both search engine results pages (SERPs) and video platforms like YouTube. The result of this strategy was an increase in organic traffic, longer average session durations, and improved rankings for targeted keywords.

    Harry Boxhall
    Harry BoxhallShopify SEO Expert, Swirl SEO

    Produce Targeted Videos for Audience Queries

    In the ever-evolving world of SEO, adapting to the dynamic landscape of Google's search results is crucial. Recognizing this, we identified a significant opportunity to leverage video content to enhance our SEO strategy for a prominent e-commerce brand. Our insights revealed that a substantial segment of our audience was seeking informational content on bike repairs. This discovery led us to produce targeted video content that addressed these common queries.

    By integrating these instructional videos into our SEO efforts, we not only enriched our content offering but also significantly boosted our brand's visibility and engagement. The results were remarkable: an increase in brand searches, a surge in YouTube subscribers, and a notable uplift in SEO-driven traffic. This was largely attributed to the enhanced click-through rates from search results, underscoring the compelling nature of video content in captivating and retaining audience interest. Through this strategic approach, we effectively harnessed the power of video content to bolster our SEO outcomes, setting a new benchmark for content-driven SEO strategies.

    Kev Wiles
    Kev WilesSEO Consultant, Kev Wiles

    Dominate Search with Video Transcriptions

    With every video we release on YouTube, we also have the video transcribed. Then, with those two pieces of content, we create blog posts. We include the video, an AI summarization, along with the transcription of the video itself. The result? For many search terms, we not only dominate the video results but the search results as well. More real estate for our company.

    Jeff Michael
    Jeff MichaelEcommerce Business Owner, Moriarty's Gem Art