What Are Successful Tactics to Increase Organic Traffic for New Websites?
ContentGap.io
What Are Successful Tactics to Increase Organic Traffic for New Websites?
Driving organic traffic is a cornerstone of digital success, and to shed light on how it's done, we've gathered insights from digital marketers and SEO specialists. From leveraging earned media for backlinks to targeting long-tail keywords strategically, explore these 12 effective tactics that professionals have successfully used to boost organic traffic to new websites.
- Leverage Earned Media for Backlinks
- Utilize ‘Answersocrates’ for Content Inspiration
- Incorporate High-Ranking Absent Keywords
- Combine PR Outreach with Interactive Content
- Engage in Niche-Specific Online Communities
- Answer 'People Also Ask' Queries
- Amplify Customer Success Stories
- Focus on Local SEO for Traffic
- Implement a Thought Leadership Strategy
- Market Free Products on Launch Platforms
- Ensure Mobile Optimization for Traffic
- Target Long-Tail Keywords Strategically
Leverage Earned Media for Backlinks
After Google's March Core Update, I have completely revamped my SEO strategy to attract organic website traffic. Instead of focusing on conventional backlinking practices, I have opted for earned media channels. Therefore, my tactic now is to acquire links from high-quality, authoritative, and industry-relevant websites such as news websites, SaaS websites, and press release publishing platforms. This has helped improve the performance of targeted keywords and, ultimately, organic traffic flow for my website.
Utilize ‘Answersocrates’ for Content Inspiration
One highly effective tactic I've employed to drive organic traffic to a new website is harnessing the power of customer questions through Answersocrates.com. By identifying common queries related to our industry, I'm able to gain valuable insights into the needs and interests of our target audience.
After selecting 10 pertinent questions, I delve into incognito Google searches to analyze the top-ranking content. Using these insights as inspiration, I craft blog posts that not only address the questions comprehensively, but also infuses them with my personal anecdotes, tips, and unique perspectives.
This approach not only establishes our website as a go-to resource, but also fosters a deeper connection with our audience, leading to increased engagement and organic traffic growth.
Incorporate High-Ranking Absent Keywords
One highly effective tactic for enhancing organic traffic to a new website, which I have personally used, involves strategically incorporating high-ranking keywords that are currently absent from the page. Leveraging Google Search Console provides invaluable insights into the diverse array of keywords responsible for the website's presence within SERPs. It is not uncommon to discover keywords for which the website ranks within the top ten search results, despite their absence from the page's content.
Check the search volumes of these identified keywords and integrate them into the relevant pages (if found to be valuable). The website stands to witness a noticeable surge in organic traffic. This method capitalizes on existing visibility within search engine results and strategically aligns content with user search intent, thereby enhancing organic reach.
Combine PR Outreach with Interactive Content
For a new website, the combination of PR outreach and interactive content clustered around a core topic worked really well for us. You can break it down into bite-sized, engaging pieces, like infographics and short videos, each ending with a cliffhanger that compels users to explore the next one on your website. This builds suspense, strengthens internal linking for SEO, and keeps visitors engaged with your new website.
If you have an existing customer database, do send out an email announcing the site. Similarly, an updated email signature of your team and coordinated LinkedIn posts can also bring in the initial referral traffic.
Engage in Niche-Specific Online Communities
One strategy that worked wonders for me in increasing organic traffic to a new website was to use niche-specific forums and online communities. I'm talking about those hidden gems where enthusiasts congregate to discuss every detail of a specific topic. These forums may not seem like the most obvious choice for marketing, but believe me when I say they are gold mines waiting to be tapped into.
Here's the deal: I dove deep into these forums, genuinely engaging with the community, answering questions, sharing insights, and being helpful without being spammy. By establishing myself as an authority figure and building trust within these communities, I subtly directed traffic back to my website through strategically placed links in my forum signatures, or within relevant discussions.
But here's the kicker: I didn't just drop links and run. I made sure each link led to valuable content on my site that addressed the forum members' pain points or interests. It's all about providing genuine value and building relationships rather than just chasing after clicks. This approach not only drove organic traffic but also generated high-quality leads who were genuinely interested in what my website had to offer.
Answer 'People Also Ask' Queries
Craft content that addresses specific queries highlighted in Google's 'People Also Ask' sections. This tactic isn't just about answering questions—it's about positioning your business as a knowledgeable leader in your field.
On the technical side, make a habit of using tools like Google’s PageSpeed Insights to regularly check your site’s performance. Optimizing for faster load times and smoother mobile experiences directly impacts how favorably search engines view your site, and by extension, how easily potential customers can find you.
These proactive steps can set your business apart, turning your website into a go-to resource and enhancing your digital footprint one click at a time.
Amplify Customer Success Stories
One successful approach we've used is amplifying our most-loved customer stories. We've realized that our satisfied clients have fascinating tales to share about their experiences with our product and how it has positively impacted their endeavors. We launched a 'Customer Stories' segment on our website, filled with relatable, inspiring stories that epitomize our brand's value, written in a lingo that resonates with a wider audience. This strategy has markedly boosted our organic reach, as people naturally gravitate towards real-life success stories.
Focus on Local SEO for Traffic
In my experience, one successful tactic to increase organic traffic for a new dental website involves focusing on local SEO. This involves optimizing the website for local search terms, which are often used by potential patients searching for dental services in their vicinity. For instance, we assisted a new dental clinic by incorporating geo-specific keywords into their website content, meta descriptions, and titles, along with setting up their Google Business listing. This led to an increase from 0 to 80-110 daily visits within the first three months.
Another crucial part of this strategy involved generating local backlinks and reviews, which further solidified the clinic's local SEO strength. We encouraged satisfied patients to leave reviews on Google. As a result, the clinic saw a significant increase in patient inquiries and appointments, demonstrating the effectiveness of tailored local SEO strategies for new websites.
Implement a Thought Leadership Strategy
When Spectup launched a new service line and accompanying website, we recognized the critical need to drive organic traffic as a sustainable long-term strategy. One particularly successful tactic we employed was implementing a robust content marketing strategy focused on thought leadership within our niche.
We started by identifying key topics and questions that were trending within our industry, particularly those where we could offer unique insights or solve common pain points. We then developed a series of in-depth blog posts, white papers, and case studies, each optimized for SEO with relevant keywords, but more importantly, designed to genuinely add value to our audience.
To amplify this content, we leveraged our existing networks, including LinkedIn and industry forums, where we shared our articles and engaged in discussions around the topics we covered. Additionally, we encouraged our staff to share this content on their personal and professional networks, increasing reach organically.
The result was a significant increase in organic traffic. Our content not only ranked well on search engines, but also established Spectup as a thought leader in the field.
Market Free Products on Launch Platforms
We launched a new website to learn coding recently. To acquire organic keywords and traffic, we identified problems that users search for in our domain. Then we built no-login, easy-to-use, and free products to solve those problems. We have marketed these free products on websites like ProductHunt to attract users. This has worked wonders, as it got us to 1,000 organic clicks per month within a span of three months.
Ensure Mobile Optimization for Traffic
Make sure your website is mobile-friendly so you can get free traffic from those who visit it on their laptops and smartphones. A responsive design enhances consumer traffic, and promotes longer visits by fluidly adjusting to various display sizes. To improve usability, prioritize mobile-friendly content, streamline navigation, and optimize loading times. With search engines giving greater weight to mobile-friendly websites in their rankings, mobile optimization is essential. You can raise your website's search engine ranking and attract organic visitors from this massive online consumer base by catering to the growing number of mobile users.
Target Long-Tail Keywords Strategically
A successful tactic I've used to increase organic traffic to a new website is to implement a targeted long-tail keyword strategy. By focusing on highly specific, less competitive keywords, we were able to capture niche segments of our market more effectively.
We started by conducting thorough keyword research to identify long-tail phrases closely aligned with our audience's search intents and pain points. We then crafted detailed, informative content that addressed these specific queries, ensuring the content was valuable and engaging. Each piece of content was optimized for SEO, with attention to meta tags, headers, and internal linking.
This approach not only improved our search engine rankings for these less contested terms, but also attracted highly targeted visitors, likely to engage more deeply with our site due to the relevance of the content. This strategy proved essential in steadily building our site's organic traffic from the ground up.
