What Partnerships in Content Creation Expanded Your Reach?

What Partnerships in Content Creation Expanded Your Reach?

Exploring successful partnerships in content creation can be a game-changer for expanding reach. We've gathered insights from a CMO and a CEO, among others, on forming impactful collaborations. From co-authoring an eBook with an industry influencer to hosting a challenge with an energetics coach, discover the top four collaborative strategies that these professionals have used to widen their audiences.

• Co-Author eBook With Industry Influencer
• Guest Expert on Local Podcast
• Sponsor and Partner With Legal Association
• Host Challenge With Energetics Coach

Co-Author eBook With Industry Influencer

One partnership that significantly expanded our reach was collaborating with a well-known industry influencer to co-author an eBook on content marketing strategies. We reached out with a clear proposal that highlighted mutual benefits—our expertise combined with their large audience. By aligning our goals and showcasing the value we could offer together, we quickly established the partnership.

The eBook was promoted through both our channels, reaching a much broader audience than we could have on our own. This collaboration not only boosted our credibility but also attracted new clients who discovered us through the influencer’s network.

Guest Expert on Local Podcast

One partnership that significantly expanded my reach was collaborating with a local podcast to be a guest expert. I reached out to the podcast host, expressing how I could provide value to their listeners on digital marketing topics. After an initial conversation, I was invited on as a guest.

This opportunity allowed me to connect with over 50,000 listeners, many of whom were in my target market. I shared actionable insights and case studies that demonstrated my expertise. The podcast host was thrilled with the value I provided to his audience and invited me back as a regular contributor. This ongoing collaboration has been instrumental in building brand awareness and generating new leads for my agency.

For anyone looking to build partnerships, identify influencers in your industry and determine how you can add value to their audience. Reach out and pitch yourself as a guest expert. Come prepared to overdeliver with valuable and engaging content. If you knock it out of the park, you’ll build a relationship that leads to more opportunities. Partnerships are instrumental for expanding your reach and brand authority. Seeking them out proactively can transform your business.

Sponsor and Partner With Legal Association

As the CEO of ENX2 Legal Marketing, one of our most successful partnerships was with a national employment lawyers association. They needed marketing and advertising services for their annual conference, so we offered a sponsorship and discounted services.

In exchange, ENX2 received promotion to over 5,000 attorneys nationwide. Within six months, we gained 10 new clients directly from that conference. The key was finding an organization with an audience that matched our target market. By solving their problem, we built a long-term relationship and helped expand each other's reach.

For other businesses, I recommend identifying organizations, events, or individuals with a similar audience or mission. Approach them with a specific way you can add value through your products or services. Be willing to negotiate a fair exchange of promotion and make it easy for them to say yes. Once the partnership is established, deliver above and beyond to build a sustainable relationship. With the right strategic alliances, businesses of any size can achieve growth.

Host Challenge With Energetics Coach

Since I want my collaborations to be highly intentional and useful for both parties and our audiences, I make a mental note of people I meet that could be a good fit for collaborations. I look for people who have something to share that would help my audience and vice versa.

I met an Energetics coach in an online community, and we kept in touch. Earlier this year, we decided to host a week-long challenge to help participants learn how to repurpose their content while capitalizing on the potency of Mercury retrograde.

Our audiences, mostly small business owners and entrepreneurs, were interested in learning how to work smarter by repurposing their marketing content and curious about how understanding astrology could help them do this with more ease. Specifically, how the power of the infamous Mercury Rx could support their repurposing efforts.

We let participants know we'd be adding them to both of our email lists so they knew what to expect. The participants were highly engaged, and we had great open rates.

After the challenge, I sent an email automation to new subscribers from the challenge, and open rates remained high. Many participants also began following me on Instagram.

This challenge capitalized on each of our expertise in a way that benefited both of our audiences. We were teaching a unique subject, and we kept people engaged with small exercises to do daily. I would do another similar challenge in a heartbeat because the collaboration was fun, and the results were better than expected.