Which Evergreen Content Pieces Continue to Perform Well for Content Strategists?

Niche Industry Social Media Calendar

One piece of evergreen content I've promoted that performs well is our 'Ultimate Social Media Calendar for Your Hospital or Health System.' This is a downloadable social media calendar tool designed for healthcare marketers. It has been up for a few years and ranks on the first page of Google when searching for 'healthcare social media calendar.' I think it works well because it is quite specific and niche. It's more helpful for healthcare marketers compared to a general, industry-non-specific template. It's unique because it's downloadable and not simply a how-to guide. When creating content, make sure it's highly specific and helpful to your audience!

In-Depth SEO Guide for Specific Tools

I wrote a one-stop-shop guide for anyone who wants to learn about SEO in general and how it can be applied to Drupal back in 2022, and it's still going strong. I believe it's successful because I wrote it to be as in-depth as possible without making it difficult to understand for the average reader. I included plenty of resources in it, and I worked to make it as much of a tutorial as I could, so readers can keep it open while performing their SEO tasks.

Urgent Social Media Strategies for Industries

Timeless SEO Optimization Techniques

Mobile Margin Tips for a Popular Product

Funnily enough, it's a very simple article I wrote describing how to have margins on mobile only when using Bootstrap.

Marketing Strategy Analysis of Two Competing Brands